Apply proven models to new markets
StrategyKnight observed how Japanese cameras disrupted German dominance and applied the same logic to the athletic shoe market.
Hall of Masters
Phil Knight
필 나이트
Founders and company buildersBorn 1938
Co-founder of Nike, author of Shoe Dog
128 records in all
- Principles 61
- Episodes 67
- Quotes 0
Ask with this master's words
3 free questions a day, no sign-up.
Photo: Neon Tommy CC BY-SA 2.0 Original cropped
Principles
9 basic records of 61
Principles are our summary of their public statements.
Sell where the customers are
SalesWhen starting with no budget for retail, go directly to the locations where your target audience gathers to sell products manually.
Stall to buy time
StrategyIf a partnership is failing but the transition to a new one isn't ready, use stalling tactics to maintain supply while building the alternative.
Customer funded financing
CashOffer discounts to customers who pay in advance to shift the burden of financing from banks to retail partners.
Incentivize through shared upside
NegotiationStructuring deals with royalties rather than flat fees aligns the interests of the partner with the growth of the brand.
Leverage scale for brand halo
StrategyLarge companies should use their scale to fund massive sponsorships and expensive branded events that smaller competitors cannot afford. This creates a 'brand halo' that sustains market dominance.
Build Brand from the Pinnacle
BrandCreate elite products for top athletes first to build a brand halo that eventually attracts mass consumers.
Protect Core Trade Secrets
StrategyOutsource general manufacturing but keep the production of proprietary, high-tech components in-house and local.
Adapt Support Based on Performance
StrategyWhen a chosen candidate or project loses momentum in the polls or market, it may be necessary to shift resources to a more viable alternative.
You are seeing 19 basic records. Membership answers from all 128 of this master's records.
See membershipMore masters in this field
See the whole fieldFounders and company builders
These records are our compilation of public statements and sources. We are not affiliated with or endorsed by Phil Knight or any related company. If something should come down, tell us. Takedown request form